Thursday, May 28, 2020

Do Veterans Truly Need Unique MBA Admissions Advice

An article on the Poets Quants website asks, Do Veterans Need Unique Admit Advice? A veteran who was interviewed for the article thinks that they do: he believes that the soldiers and officers who want to pursue an MBA have unique concerns and issues when they apply to top business schools, and hes founded a company to advise them. Is he right? Lets look at those unique concerns and issues more closely. According to the article, one unique concern for military personnel who want to pursue an MBA is that they are so accustomed to speaking and writing in military terms that B-school essay writing is a major challenge. But thats true for applicants from any industry where the jargon is heavy: technology, for example. As a long-time admissions consultant with both a military background and a technology background, Ive actually found veterans to be stronger writers than technologists. Another unique concern: the meaning of leadership and teamwork in the military can be quite different than in the corporate world. But thats true of other fields as well: the meaning of leadership and teamwork can also be quite different to a tech lead, or a community leader, or a family member within a sizable family business, or someone working in a very non-Western business culture. Another concern: many junior officers already have families to support and are hesitant to walk from a steady paycheck to go to business school. But thats true of civilian applicants as well. My first-semester team of seven at Sloan included three students with families, all non-military, and that situation was hardly unique. And finally, pieces of advice are offered in the article: junior officers can gain invaluable insight and help from the powerful veteran network. Yesjust as people in other fields can gain much from their own networks. More advice: junior officers should consider their options at least a year before the end of their service commitment. Yesjust as people in other fields should consider their own options well before applying. And more advice for military personnel interested in an MBA: they should take time to find out about the culture of each school. Yesjust as every applicant should. Veterans, as a subgroup, have different experiences from many. Engineers, community workers, entrepreneurs, and other subgroups also have different experiences from many. Should each have its own separate consulting firm addressing its own subgroups unique concerns and issues? Nobecause when it comes to applying to business school, the challenges faced by applicants of one subgroup are not really all that different from those faced by applicants of another. The admissions requirements are the same for all. And to an admissions committee, an applicant is not a subgroup: an applicant is an individual. Your uniqueness lies not in your subgroup, but in you. Your job is to portray that uniqueness, not the distinctiveness of your group as opposed to other groups. Your consultants job is to guide and critique you as you convey your individuality. By R. Todd King, an MIT Sloan MBA. He has advised successful MBA applicants to top schools since 2001. Previously he served in the U.S. military and then worked in technology and media/entertainment. He has lived for extended periods in China.

Saturday, May 16, 2020

Humour in Advertising - 2135 Words

Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a  ¡Ã‚ §form of communication in which a complex, mental stimulus illuminates, or amuses, or elicits the reflex of laughter ¡Ã‚ ¨. Many marketers use humor in advertising as a way of appealing to consumer ¡Ã‚ ¦s emotions. These positive emotions can potentially lead to cognitive processes that entice the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember the product. However, that depends, among others, on Social and psychological factors, How a person has been socialized may affect there judgment of humorous advertising. Humorous advertising can be found in variety of forms including TV, radio,†¦show more content†¦But after a while, although they still may smile at the joke, it ¡Ã‚ ¦s not so funny any more. Funny ads need to be replaced periodically which in turn increases cost. Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another ¡Ã‚ ¦s mouth. The target market must always be considered. What ¡Ã‚ ¦s funny in a client presentation may not be funny on an airplane, in a cinema or in a hospital. Advertising humor can backfire. If you make a joke at the expense of any one group, you will surely alienate them which will in turn lose customers and devalue the company ¡Ã‚ ¦s image. Advertising humor also needs to be product specific. Everyone has seen funny ads they have liked so much that they have forgotten what was being sold. Advertising humor must relate directly to the company or products if they want to be remembered. Corporate image and industrial advertising are serious business. Unknown, risky, expensive, or sensitive products are not normally suited to the lighter touch of advertising humor. The Marketing Environment When dealing with humour marketers must consider the various factors in the marketing environment. Some of these factors include: Social/cultural Factors: Marketers must understand that their audience and consumers are of a multiculturalShow MoreRelatedAn Effective Advertisement For A Company s Brand Essay1509 Words   |  7 PagesAnother power of humorous advertisement is its ability to build a company’s brand by adding value to it and ensuring a lasting customer relationship. In fact, humour is one of the best tools that businesses can use in their advertisements to build their brand. Primarily, a brand is an intangible asset that differentiate companies, and humour is commonly associated with increasing brand awareness. A company’s that has a strong brand is more likely to be more powerful in the market. Therefore, the easiestRead MoreHow John Smiths Advertising Campaign Achieved its Success Essay1442 Words   |  6 PagesHow John Smiths Advertising Campaign Achieved its Success The advertising campaign for John Smith’s beer achieved its success using a variety of techniques. The main reason for the achievement was the approach that the producers took. The purpose of the adverts was evidently to encourage the public to buy John Smith’s beer. Analysing the audience allowed them to aim their adverts to people who would be most likely to purchase the product. Once the purpose and audienceRead MoreThe Impact Of Sexualization Of Women In Advertising1217 Words   |  5 Pagesare still present today. These similarities are present in advertising today as women are sexualized and demoralized for men’s enjoyment. Portraying women as objects to satisfy men’s needs contributes to a decreased view of women in society and for the female population which will lead to decreased self-worth, increased eating disorders, and depression (Jones Reid, 2011, p. 213). The sexualization of women is increasing in advertising and it needs to be addressed as it has many damaging effectsRead MoreEssay about Conflict of Cultures in the film Bend It Like Beckham1198 Words   |  5 Pagesvarious different ways in the film Bend It Like Beckham. Gurinder Chada uses techniques such as accents in the voice, contrasts, stereotypes, sarcasm, characterization and juxtaposition of British and Indian cultures which creates humour. This creates a film that attracts the attention of the audience and keeps them interested in the storyline. In the film Bend It Like Beckham a young female Indian footballer hopes that one day she will be able to become a professional Read MoreBurger King s Advertisement As A Blonde Woman With Her Mouth Open Towards A Burger1028 Words   |  5 Pagesthat the advertisement was likely trying to appeal to, was one that encourages sexual assertiveness. Thus, the advertisement was hoping to engage this specific target group through a sexually-charged image, coupled with â€Å"employ[ing] male adolescent humour† with phrases like â€Å"super seven-incher† and â€Å"it’ll blow† (O Barr, 2011). The advertisement achieved this by framing and positioning the model and the burger in such a way as to infer oral sex. In terms of communication techniques, this advertisementRead MoreClemenger BBDO Advertising in our modern world is ineffective and no longer relevant. Do you agree2200 Words   |  9 PagesClemenger BBDO Advertising in our modern world is ineffective and no longer relevant. 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MoreoverRead MoreA Comparison of Three Advertisements Essay683 Words   |  3 Pagestypical image of people that the audience recognises. Soft focus might imply romance, olden days and femininity. I will be analysing three adverts. The first one will be a citroen advert and the last two will be jeep adverts. Advertising uses special techniques to catch the reader or viewer. The advertiser hopes to persuade the reader to buy their product or products. The first advert, the citroen one uses the smiling face of a man who is looking directly at the cameraRead Moreconsumer Essay1018 Words   |  5 Pagesmostly appeals from advertisement, so production manager should try to make customers willing to buy this product by successful ad with a ‘catchy’ affect, having a bit of fear and humour could be helpful. The way in which company can change beliefs about brand is putting less emphasis on product strength in its advertising and more emphasis on others value which cereal has. b) Product manager can change consumer attitude toward the brand by using a broad statement (for example that only cereal withRead MoreThe Effects Of Television On The Consumer Behavior And Reception Of A Consumer1602 Words   |  7 Pages15005652 MPO422- Advertising How can a specific advertising medium- of your choice- be considered crucial in affecting the consumer’s reception and behaviour to an advertisement which utilities said platform? Advertising is believed to be potent within our society, yet critics tend to frequently argue whether or not it is in fact having an effect on our behaviour; one of the reasons being that, we have been surrounded by advertising throughout all of our lives, and it is no longer a novelty (Heath

Wednesday, May 6, 2020

Pride And Prejudice By Jane Austen - 1568 Words

Jane Austen, describes five different marriages in Pride and Prejudice, and each is very different in the way they come to be, and the reason for the marriage, but they all provide a showing of each character s viewpoint on what love really is. There are lots of aspects of marriage in Pride and Prejudice. We are shown, marriages of love, convenience, physical attraction and money. The marriage between Mr. Wickham and Lydia is due in part to their physical attraction to one another and Mr. Wickham’s love of money. On the other hand, we see the marriages between Elizabeth and Mr. Darcy, and Jane and Mr. Bingley are due to love. Both marriages are very different from the start and have to overcome different problems, Jane and Mr. Bingley clicking right away while Elizabeth s distain with Mr. Darcy only seems to grow as the book progresses, and although in both relationships, both partners might be attracted to each other in a physical sense it is more than just that, the two marr iages have deeper aspects and are truly based on something more than just looks. Lastly the marriage between Mr. Collins and Charlotte Lucas is based on convenience. Charlotte needs and husband and Mr. Collins wants a wife so they get married because it was a very easy thing to do. Not all of these images of marriage match up with the way the main character, Elizabeth Bennet envisions to be an ideal marriage and her views on what love is. The first example we have of marriage in the book is that ofShow MoreRelatedPride And Prejudice By Jane Austen Essay1724 Words   |  7 PagesThe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young woman’s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Au sten often references the class system at the time, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen1467 Words   |  6 Pages Pride and Prejudice by Jane Austen is a classic novel that has remained relevant even years after its release. Its themes and symbols are understandable to even the most modern of reader. One of the many themes is sisterhood, something that is focused on constantly throughout the novel. Elizabeth Bennet, the protagonist of the novel, finds many of her decisions to be based upon the actions of her sisters. Making sisterhood a main driving force. Whether they are confiding in each other for marriageRead MorePride And Prejudice By Jane Austen872 Words   |  4 PagesIn my personal cherished novel, Pride and Prejudice by Jane Austen, the worlds of two immensely divergent people display the marxist idea of the importance of social status and its affect on the people. The two main characters seem to be on oppo site ends of the earth in terms of an affluent Mr. Darcy being so privileged while on the contrary, Miss Elizabeth Bennet is of a lower class. Throughout the novel, there is a fine distinction between their clashing opinions and actions that are highly influencedRead MorePride And Prejudice By Jane Austen Essay1711 Words   |  7 Pageshe 18th century novel, Pride and Prejudice, by Jane Austen, is a fascinating book about a young woman’s struggle with family and love. Pride and Prejudice was originally published in 1813, but, the most common version of the story, and the one used for this research, is from the version published in 1892, still by only Jane Austen, though many other authors have contributed to this book over time. Austen often references the class system at the time, often noting one of the multiple heroine’s struggleRead MorePride And Prejudice By Jane Austen1285 Words   |  6 PagesPride and Prejudice Analysis I.Introduction Jane Austen wrote her novels during the time period known as the Regency. The Enlightenment and the Age of Reason, a time where ideas like democracy, secularism, and the rise of developing sciences were making their way across Europe had come to an end.It was replaced with the wave of horror that was the French Revolution, a once minor revolt that escalated into a violent war, concluding with the rise of Napoleon, which whom England fought against the majorityRead MorePride And Prejudice By Jane Austen1384 Words   |  6 PagesNicole Voyatzis Professor W. Acres HISTORY 1401E May 26, 2015 Discussion Paper - Pride and Prejudice Pride and Prejudice written in 1813 by Jane Austen tells the story of The Bennet’s and their five unmarried daughters. The family live as part of the lower gentry in early 19th century England. With that being said, Mrs. Bennet’s primary focus in life is to ensure that all her daughters are married, preferably to wealthy men. The book begins with Mrs. Bennet seeing an opportunity for her daughtersRead MorePride And Prejudice By Jane Austen1570 Words   |  7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800’s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at home mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughte rsRead MoreJane Austen: Pride and Prejudice 1086 Words   |  5 PagesJane Austen, born December 16, 1775, was an English novelist whose works of romantic fiction earned her a place as one of the most widely read authors in English literature. Austen’s novels critique the life of the second half of the eighteenth century and are part of the transition to nineteenth-century realism. Though her novels were by no means autobiographical, her fictional characters do shed light on the facts of her life and but more importantly, they offered aspiring writers a model of howRead MorePride And Prejudice By Jane Austen914 Words   |  4 Pages Bell 1 Natalie Bell Pedersen English 4 honors 29 February 2016 Pride and Prejudice Essay Jane Austen s novel, Pride and Prejudice, focuses on the social conflicts of England during the 1800s. Elizabeth Bennet and Mr. Darcy fall in love, and face social criticism. Mr. Darcy struggles with the ideology of societal expectations while falling in love with Elizabeth Bennet. After persistent self-reflection, Mr. Darcy overcomes the stereotype of whom he should marry, and marries ElizabethRead More Pride and Prejudice by Jane Austen 1104 Words   |  5 Pagesrate of over 50% from 1970-2010. However, during the eighteenth and nineteenth centuries, marriage was often one of the few choices for a woman’s occupation. Reading Pride and Prejudice by Jane Austen from the twenty-first century perspective might make some matters that are stressed in the book seem dated or trivial. As Pride and Prejudice was set sometime during the Napoleonic Wars, it is only fitting that finding a proper marriage is on the minds of many of the women in the book. Marriage and marrying

Tuesday, May 5, 2020

Source of Motivation free essay sample

Motivation is the act or process of motivating; a stimulus, influence, incentive, or drive. Motivation occurs rather its internal or external. Motivation is a way to encourage us to achieve our goals. A reward or incentive to push someone to complete their goal. A drive within yourself (personal or business) to complete your goal. For example, I know if I get my degree I will earn more money and have better hours at work. Internal and external factors play a big role in motivation and will get you to the next level and bring much success. External factors of motivation are good for the people who don’t have much will power within themselves to accomplish a goal. Receiving a reward or incentive alter a goal is completed will keep them motivated and continue to strive to become successful. Motivation is a type of energy that keeps us going and trying to reach our goal. We will write a custom essay sample on Source of Motivation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Internal and external sources are complementary in order for motivation to occur. Without motivation theres not a will or a want to get the job done rather its internal or external. Motivation is the key to success and rewards. I feel people need motivation regardless if its something they like or dislike because motivation is what keeps us going; when other people say we cant do this or do that. Motivation gives the person that extra push or boost that they need to get the job done. The relationship between motivation and behavior goes hand in hand. Depending on how one’s behavior is will determine how motivated they are. For instance if someone have a low self esteem they probably won’t be as motivated as someone who self esteem is high. A person that is very confident and achieve many other goals will be motivated by these factors. Some people can be self motivated and others need to be motivated by another person. A person with low self esteem will need to be motivated by another person because they will be unable to motivate themselves. Working at the juvenile facility I see many different behaviors. The clients there are motivated by different things drawing, writing rap songs or being competitive with each other. The client use more of external factors to be motivated. As a team leader I use different client behavior to motivate them to do better or making better decision. For example, if I have several clients that are acting up; I will separate them from other clients and counsel them on their behavior. I will setup an agreement for them to sign and if they abide by it, they will receive extra time on phone call; outside recreation or be a captain throughout the shift. The clients are motivated through external factors to maintain a good behavior. Giving them privileges by rewarding them will motivate them to change their behavior and start acting good. Motivation is exhibit in behavior if a person is motivated by money, they will work hard to be successful at making money. I am motivated to get my degree so I can be more of an assistance to the problems that juveniles faces today. My behavior is focus on reaching that goal and motivating myself more even when I am tired or feel like it is too much to deal with. Another example using one of the clients; they have a release date and it can change due to good or bad behavior. Having a good behavior the client may go home in 5 months, and bad behavior can be extended to 8 months. Most of the clients strive for the 5 month goal so they can keep a positive attitude and try to stay away from negativity or other things that increase the length of their stay. Motivation plays a big role in all our lives whether its internal or external. There are a lot of things that can motivate us and people are motivated in different ways. Some people can motivate themselves and others need that extra boost from another individual, but either way motivation can change the way a person act or get the job done. Being motivated makes us all successful when our goal is accomplished.